Michael Cohl heading up Artist Nation, Madonna first signing
Date: October 16, 2007 22:52
From Billboard.com:
Madonna Confirms Deal With Live Nation
October 16, 2007, 1:00 PM ET
Ray Waddell, Nashville
Live Nation president/CEO Michael Rapino confirmed today (Oct. 16) that Madonna has entered into an unprecedented global partnership with the company and will become the founding artist in LN's new Artist Nation division.
"The paradigm in the music business has shifted and as an artist and a business woman, I have to move with that shift," says Madonna in a statement. "For the first time in my career, the way that my music can reach my fans is unlimited. I've never wanted to think in a limited way and with this new partnership, the possibilities are endless. Who knows how my albums will be distributed in the future? That's what's exciting about this deal -- everything is possible. Live Nation has offered me a true partnership and after 25 years in the business, I feel that I deserve that."
The 10-year deal encompasses all of Madonna's future music and music-related businesses, including the exploitation of the Madonna brand, new studio albums, touring, merchandising, fan clubs/Web sites, DVDs, music-related television and film projects and associated sponsorship agreements.
This unique new business model will address all of Madonna's music ventures as a total entity for the first time in her career.
Artist Nation will be headed by veteran Rolling Stones tour producer Michael Cohl. The entity was formed to partner with artists to manage their diverse rights, grow their fan bases and provide a direct connection to fans through Live Nation's global distribution platform and marketing proficiencies.
Cohl will serve as chairman/CEO of Artist Nation, which is comprised of recorded music, merchandise, artist fan site/artist ticketing, broadcast/digital media rights, sponsorship and marketing divisions. The company will be based in Miami, where Cohl lives.
For more on the deal, visit Billboard.com throughout the day.